Texans Selling Ad Space on Practice Jerseys

[Keith]

Iirc, this is in fact one of the signs of the apocalypse. I think it falls somewhere between famine and pestilence.

The Texans won't exactly be walking billboards come training camp, but the franchise is trying to sell sponsorship patches on its players' practice uniforms this summer.

A new NFL rule allows teams to create such partnerships, which will be showcased on a patch no larger than 3½-4½ inches stitched into the left shoulder of the jerseys.

"It's a rare opportunity for somebody to gain massive exposure for their brand and align so closely with the Texans' persona," Texans' president Jamey Rootes said. ...

http://www.chron.com/disp/story.mpl/...t/6454428.html