Longhorn Network up and running on U-verse

[nunusguy]

Although there’s no announcement, this screen shot provided by the Texas Longhorns fan site Hookem.com says it all: AT&T’s U-verse indeed has picked up ESPN’s Longhorn Network at Channel 1609.

Nothing yet from the university or ESPN, but we will have official details as they become available.

UPDATE 8:37 a,n,: We now have live confirmation. Alumnus Joseph Duarte, fresh off covering Rice-UCLA last night, has plopped down in front of his TV for a day of LHN viewing.

“I’m about to watch eight hours of volleyball practice,” he says.

Clearly, his life has already been changed by this momentous occasion.
http://blog.chron.com/sportsmedia/20...ng-on-u-verse/
If anybody cares ?

[HPF Bob]

I wonder if it will prompt any of the sports bars in Austin to offer LHN? Tomorrow, the football team plays Wyoming on LHN but few in Austin will see it because only Grande and U-verse offer it and almost any place in town geared towards showing sports has either Time Warner Cable or Direct TV.

Heck, if I were a sports bar or anything similar, I'd have to have Sunday Ticket and some sort of college football package so the choice is almost already made for you. The funny thing is that Direct TV loses money on the rights to NFL programming but they now have so many subscribers who would flee if they stopped offering NFL programming that they can't possibly NOT buy exclusive rights to it. That's what's called a "loss leader". Same is true with CBS, Fox, etc. They don't make money on the NFL (except the Super Bowl) but they know they'd lose more money if they dropped them. That's why you see the networks advertise their other programs so heavily on NFL telecasts - in hopes you'll watch their other shows so they can make more money selling ads on those shows to make up for the bath they are taking on NFL rights money.