[Mod note: Split these posts from the Cowboys fake game thread into a new thread.]
Found a listing of the most expensive stadiums to watch a NFL game. Found this interesting mostly because the Texans try to sell ticket buyers that they have very average, middle-of-the-road pricing. This article claims otherwise, though I cannot confirm how they truly determined their figures.
Supply and demand. Demand is driven in most of those markets by winning super bowls. Demand here is permanent and not particularly tied to wins and losses.