Interesting stuff and thanks for the find.
The NFL makes the huge majority of their money on their national TV deal. I really don't get why they don't just go to an 18 or 19 week season with 2-3 byes per team. You still sell an extra 2 weeks of TV games, but without having to kill the product. Going over 16 games just means the playoffs become even more random since you will have %10-%20 more injuries.
As for the Super Bowl, the bid process is interesting. The best destinations to host super bowls are also the least likely to pay for it because they are cities that draw awesome amounts of tourists already (San Diego, Miami, New Orleans). San Diego and Miami already passed on free super bowls just because of the cost of stadium upgrades. If you go to a bid system get ready to play the Super Bowl in tourism starved cities like Minneapolis, Indy, Detroit, KC, STL, etc...
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