Rah-Rah is not a must.
Guys win with that style, and guys win without it. Accountability is what Kubiak lacks. Accountability is not a personality trait. Dungy was a calm guy who you never saw yelling on the sidelines, but nobody wanted to disappoint him. That is a character trait, not a personality one. And there are plenty of yellers that don't hold there team accountable (singletary with his nobody knows what to expect rants and mood changes). NFL players are professionals about there job, and they need to be treated with respect, but they crave to be held to a high standard as well. Bellachik has no personality and no rah-rah. He walks around in sweaters with a blank stare. But he calmly demands the best of everyone he works with. That is what matters to me. Not whether a guy can eat glass or take charge. And a take charge guy likely comes with an ego that won't want to win with someone else's offense.
So I am fine with laid back or intense, just so long as they demand excellence from every coach and player in the organization.
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